GTA 6 Trailer Breaks Records on Netflix with 31M Views

Remember when you first saw that GTA 6 trailer? It was everywhere, but did you catch it on Netflix? Well, you weren't alone—Netflix just confirmed that the extended look trailer was their most-viewed title last week, pulling in a whopping 31.1 million views.

That's right, the trailer for Rockstar's upcoming behemoth actually outperformed every movie and TV show on the platform for the week, according to Netflix's own data. It was labeled as an "English-language film" and topped the charts in 87 out of 93 regions globally. To put that in perspective, the No. 2 title, the movie The Whisper Man, only managed 23.2 million views. That's a massive gap.

How does Netflix count views? They take the total hours watched and divide it by the runtime. For a trailer that's just a few minutes long, 31.1 million views means a lot of people hit play. The trailer debuted on Netflix first, before hitting Rockstar's YouTube channel six hours later. On YouTube alone, it's already racked up 17 million views, but that's just one channel—plenty of other sites hosted it too.

This is a big deal for Netflix, which has been scrambling to boost engagement after its stock took a hit. They're calling this partnership with Rockstar "first-of-its-kind," and it's part of a broader push into new content types. They've already dipped into video podcasts, and there's talk of adding free ad-supported TV and even shows like Fox One and Peacock. But for now, they're riding high on the GTA wave.

For gamers, the trailer is just a taste of what's coming. GTA 6 launches on November 19 for PS5 and Xbox Series X|S. That's still a ways off, but if the trailer's performance is any sign, the hype is real.

So, did you watch the trailer on Netflix or YouTube? And are you counting down the days until November? Let us know in the comments!