Xbox Could Be Worth $150 Billion, But Is It For Sale?

Ever wondered what Xbox would cost if it ever hit the market? According to a new report, private equity firms have been kicking the tires, and they think Microsoft's gaming division could be worth as much as $150 billion. That's a lot of zeroes—enough to buy 15 billion rubber duckies or fund 500 more Avatar movies, if you're keeping score.

The report, from The Information, says these firms were only exploring options and never actually started negotiations with Microsoft. So don't expect a fire sale anytime soon. But the interest alone is a pretty big signal that Xbox is seen as a valuable asset, even if its profit margins don't exactly scream "cash cow."

Speaking of which, Microsoft CEO Satya Nadella reportedly said earlier this year that Xbox needs to start pulling its financial weight. The division's accountability margins are only around 3% profit—not great, considering Microsoft has poured billions into gaming over 25 years. That's probably why there's been talk of a "reset" since Asha Sharma took over as Xbox CEO.

Sharma, for her part, has been quick to shut down sale rumors. "Xbox is not for sale," she said in the past. "We will do whatever it takes to set the company up for success, and we will look at the right partnerships, the right operating model, and everything needed to achieve that." That's a pretty firm denial, but money talks—and $150 billion is a lot of talking.

Still, the report suggests that a high-level presentation exploring potential scenarios—like a sale, spin-off, outside investment, or conversion into a subsidiary—was made after Sharma took over. Fortune also claimed that some inside the company believe Xbox is being prepped for an "eventual sale, spin-off, outside investment, or conversion into a subsidiary." So there's clearly some smoke, even if there's no fire yet.

In the meantime, Sharma has been focused on expanding Xbox's reach worldwide. The company has set up new arms like Xbox XP, which will focus on non-gaming initiatives like multimedia projects, and Xbox Labs, which seems to be a response to the rise of vibe-coded web browser ports. The reset has also meant sweeping layoffs across multiple departments—with more to come—and the departure of several studios from the Xbox portfolio.

And if you're wondering about the next Xbox console, it could cost as much as $1,800 depending on whether Microsoft decides to subsidize some of the cost. That's a hefty price tag, but it's just one piece of the puzzle as Xbox tries to get back on track and profitable.

So, what do you think? Is Xbox worth $150 billion, and would you be surprised if Microsoft eventually sold it? Let us know in the comments!