Chris Hansen Hijacks A24's 'Primetime' Screenings with Ads for His True Crime Platform

Ever walked into a movie theater, ready to be transported by a film, only to be bombarded with ads? Well, if you're seeing A24's new movie 'Primetime,' you're in for a special treat. Chris Hansen—yes, the guy from 'To Catch a Predator'—has bought ad slots for his streaming platform that will play before every single screening. Yep, you read that right. Every. Single. One.

If you're not familiar, 'Primetime' is the upcoming A24 film that chronicles Hansen's rise to fame as the host of the iconic NBC series. It's a story about how he became a household name by catching online predators in sting operations that had the whole country talking. And now, Hansen is using that very movie to plug his own true crime streaming service.

It's a bold move, right? I mean, who else would have the nerve to turn their own biopic into a commercial for their business? But that's Chris Hansen for you. He's always been a master of grabbing attention, and this is just another example of his marketing savvy. Or maybe he's just having a laugh at his own expense. Either way, you can't deny it's clever.

The ad will reportedly run before 'Primetime' in theaters nationwide, ensuring that every single audience member gets a dose of Hansen's streaming platform before they dive into his story. It's a bit meta, if you think about it—watching a movie about a guy who used TV to catch criminals, while being pitched his streaming service. Kind of like inception, but with more true crime.

Of course, this isn't just about self-promotion. Hansen's platform is actually a hub for true crime content, featuring interviews, documentaries, and analysis of some of the most infamous cases. So, if you're a fan of the genre, it might be worth checking out. But the fact that he's using his own movie as a marketing tool is a power move that's hard to ignore.

Will it work? That's the big question. Some might find it off-putting, feeling like they're being sold to during what should be an immersive cinematic experience. Others might appreciate the audacity and even check out the platform out of curiosity. Either way, Hansen is making sure his name—and his business—stays in the spotlight.

So, the next time you settle into your seat for 'Primetime,' don't be surprised if you see Chris Hansen's face pop up on the screen before the film starts. It's his world, and we're just watching in it.

What do you think? Would you be annoyed or amused by this ad placement? Let us know in the comments!