What if the AI tools you use every day are quietly killing the websites you love? That's the alarming picture painted by newly revealed court documents in the New York Times' lawsuit against Microsoft and OpenAI.
According to the docs, a Microsoft executive warned that AI "doom loops" could hollow out the internet. The exec reportedly called it "the largest theft of labor in human history." That's a pretty stark warning from inside one of the companies pushing AI the hardest.
But what exactly are "doom loops"? The term describes a vicious cycle where AI models scrape content from websites, then generate answers that keep users from ever visiting those sites. With fewer clicks, publishers lose ad revenue and can't afford to keep creating the content AI feeds on. Rinse and repeat until the internet is a shell of itself.
The court documents also allegedly show that Copilot's answer engine caused the New York Times' click-through rate to plummet by figures up to 93%. That's not a small dip—it's a near-total collapse in traffic from one of the web's biggest news sources.
For anyone who runs a website, that number is terrifying. If AI chatbots can answer questions without sending users to the original source, the entire economic model of the open web is at risk. The NYT's lawsuit is one of the highest-profile attempts to fight back, and these internal warnings could become key evidence.
Microsoft hasn't publicly responded to these specific claims, but the documents suggest that even some inside the company saw the danger coming. The question now is whether the damage can be reversed—or if we're already stuck in the loop.
What do you think? Are AI chatbots killing the internet, or is this just growing pains? Will you be picking up your pitchfork or your popcorn? Let us know in the comments.
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