What happens when a studio gets announced, rebranded, and then gutted before it ever makes its own game? That's exactly what just happened to Halo Studios, and it's a rough one for longtime Halo fans.
Halo Studios lived a short, utilitarian life. Microsoft used it to create the perfectly serviceable Halo: Campaign Evolved remake, and now the studio is effectively retired after 268 layoffs that hit it and other first-party Xbox developers. It never got the chance to be anything more interesting.
If you've been following Halo for a while, you know the name 343 Industries. Xbox established it back in 2007 after Halo creator Bungie went independent, and it guarded the franchise for 20 years. Then in 2024, Xbox rebranded 343 as Halo Studios, saying in a press release that the developer had new energy to produce more Halo "without distraction, without impediment, to create better games with players' hopes and wishes at the heart of the endeavor." That didn't last long.
Following the September 22 layoffs, which were part of 3,200 total cuts at Xbox, Microsoft shared that it was handing the Halo franchise to Call of Duty publisher Activision. Xbox explained the move on its website: "We are reorganizing our studios. The goal is to strengthen our franchises and games by operating fewer business units, aligning groups that already work closely together, and focusing our publishing expertise." In other words, the behemoth that ships billion-dollar Call of Duties every year will handle Halo now.
Activision president Rob Kostich says the publisher wants to "make the greatest Halo game ever, worthy of its universe and legacy, while staying true to what made players love it in the first place. It is a bold ambition, one that this franchise deserves. We have already begun assembling a purpose-built team, unique in capability and talent, ready and excited to deliver this next chapter with the community." Xbox does note that "a small team at Halo Studios will continue supporting the Halo community and games in-market," but it sounds like Activision is mostly scraping off the old paint and starting fresh.
This is becoming an old story. Studio releases game, studio immediately undergoes mass layoffs no matter how much money it made, and the corporation that owns it doesn't seem too worried about the reputation damage. Just this year, that pattern has hit Battlefield 6 developers, Destiny 2 developers, Directive 8020 devs, Tomb Raider devs, and many more in an especially brutal year.
ASGC Games Industry Layoffs Tracker creator Amir Satvat told Edge, "I think this is as bad as the '83 crash if you're a game developer based in North America or western Europe, in a traditional triple-A studio." He points out that the Japanese games industry has been triple-fortified from the storm because "They didn't get swept up in the live-service trend, or into these mega-blockbusters with 500-person teams." Laid-off id Software producer Andrew Willis echoed that to Kiwi Talkz, saying of Nintendo, "They're feeding the tree fertilizer and water. Trimming, you know, where necessary, and just making sure that it will healthily produce fruit forever." Western executives, he says, "are just cutting it down. They want it now. And then they look around and they're like, 'Why aren't there any apples?'"
It's almost as ridiculous as introducing Halo Studios and then firing everyone before they could make the next Halo. Activision, for what it's worth, was playing the long game — the Call of Duty dev lost a bidding war to acquire Rare over 20 years ago, and now it's overseeing the studio. Funny how things come around. What do you think — can Activision actually deliver the Halo game we've been waiting for?
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